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Unearthing the Dark Tale of Pollution: A Plea to Halt Project Flourish, in Kensal Green

In the heart of London's historical Ladbroke Grove, where Victorian industry once cast a shadow over the canals, a disturbing narrative is unfolding. An insidious project named Project Flourish threatens to bring about a modern-day pollution catastrophe. In this blog, we shed light on the historical and environmental backdrop of this unfolding drama.


In 1844, a gas company inaugurated a gasworks near the canal, indifferently subjecting workers, schoolchildren, and the populace to pollution. The stench of London, vividly depicted by Charles Dickens in his novels, serves as a haunting reminder of a bygone era. Pollution, used by Dickens to symbolize malevolence, finds a contemporary echo in the insidious plans of the leaders of Ballymore, Sainsbury's, and their associates, including Qatari Holdings.




The Royal Borough of Kensington & Chelsea, with its checkered history of serving the wealthy at the expense of the deprived, is a key player in this unfolding saga. Recent revelations about extravagant spending on art installations and community safety wardens in affluent areas have sparked accusations of misplaced priorities. As pollution threatens local residents, the borough's choices come under scrutiny, highlighting a stark contrast in living conditions between the rich and the impoverished.


Project Flourish, if executed, risks awakening the ghosts buried in Kensal Green Cemetery, disturbing the once-toxic brownfield site and potentially exposing locals to hazardous pollutants. Despite the magnitude of this environmental crisis, it is propelled forward by the questionable decision of Boris Johnson to greenlight the development of brownfield sites – areas once deemed too toxic for consideration.


Remediation, a process that could mitigate the environmental impact of such projects, is notably absent from Project Flourish's agenda. Instead, a haphazard approach involving dust containment, soil transportation, and inadequate planning methods is proposed, setting the stage for a pollution catastrophe. The local populace faces exposure to a myriad of toxic substances, from asbestos to heavy metals, with significant health risks for residents, especially children.


A manipulative chain reaction might occur due to the hybrid planning method being adopted. People need to stop this now or it will spread to other areas large developers want to utilise! Project Flourish, camouflaged as a mere application for Sainsbury's to rebuild its store, conceals a more significant scheme. The developers aim to create a chain reaction, a domino effect that would ultimately lead to a massive housing development. The use of a hybrid application manipulates the system, endangering locals and paving the way for a luxury residential enclave.

A Call to Action:

This scandalous development, nestled in an area unaccustomed to towering structures, threatens the serene Grade I listed Kensal Green Cemetery and its distinguished occupants. As we stand on the precipice of environmental degradation, it is imperative to act. You can be a catalyst for change by registering your objection on the Royal Borough of Kensington & Chelsea's Planning Authority website. Together, we can halt Project Flourish and protect the community from the looming pollution disaster orchestrated by dubious decisions and questionable priorities.


The unfolding drama of pollution and environmental neglect in the heart of London demands our attention. In the spirit of Dickens, who used his pen to expose societal injustices, let us unite to oppose Project Flourish. By raising our voices, we can preserve the integrity of our community, prevent a modern-day catastrophe, and ensure a future free from the shadows of pollution.







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